An interesting marketing campaign by Red Hat

March 16, 2007
What does a company whose main (or only) source of income is from providing services and support for its products to enterprises do when its territory is threatened by competition ? It embarks on a massive marketing campaign highlighting its advantages over similar services and products offered by its competition.

That is exactly what Red Hat is doing but with a difference. It is actively using the free resources available on the Internet to kick start its advertising campaign. More specifically, it has uploaded a collection of videos on Youtube which highlight the advantages of using its latest offering Red Hat Enterprise Linux ver 5.0. The videos are in the garb of "Technology Lessons" and are short, to the point and quite entertaining to watch.